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Light up your hearth

Exploring the technology

The Optiflame® range of electric fireplaces uses proven technology to create the luminescence of real flame, with none of the safety, set-up or regulatory issues to deal with.

Originating from the centre of an enhanced-depth fuel bed, Optiflame® produces a convincing 2D flame effect that adds depth and comfort to any space, with the option to operate the flame effect independently of heat. Using the art of illusion the flame effect is created from a reflecting surface, producing a series of seemingly random flickers that mimic the real thing.


Realising the benefits

As a master of illusion, Optiflame® is the ideal complement to any room , whether a traditional design or modern space. Optiflame® is the world’s most popular electric flame effect and is found in many locations including residential, commercial and care facilities across the world. The comfort and style of Optiflame® can be enjoyed all year round and offers several features detailed below.

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Realistic Flame Effect


An authentic flame experience with the option to operate the flame effect independently of heat, Optiflame® can be used in all kinds of weather without compromising on comfort

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Minimal Maintenance


With low maintenance requirements and no after-sales care needed, these units are ideal for a host of applications where time and cost-effectiveness are essential.

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Hot or Not


Optiflame fires have two heat settings, alongside the option to enjoy the flame on its own with heat disabled.

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Easy Installation


For designers and builders ease of installation is crucial. This technology can quickly be set up, and included from the design stage or added further along the project timeline.

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Utilising low running cost LED lighting, Optiflame can make a little clean energy go a long way.

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Family of Flames


Optiflame comes in a wide range of products, giving you the flexibility to find the right product for your space.

Regulatory compliance

All of our electric flame solutions comply with the following regulations and can be developed to meet other specific legislation:

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BS 7671

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Ecodesign compliance

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British Electrotechnical Approvals Board (BEAB) certified

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IP Rating / EN 60529

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Take a closer look

Optiflame is the world’s most popular flame effect, creating the comforting, flickering luminescence of flames dancing above a glowing fuel bed.

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